An award winning documentary about the mysterious treasure of Forrest Fenn.
Executive produced by Errol Morris and featuring a soundtrack by Calexico and Bonnie 'Prince' Billy,

"Gorgeous" - Vice "The Lure’ is a fascinating doc and beautifully filmed” - Time Out

"A fascinating portrait of their enduring appeal, and this country’s inexhaustible possibilities" - Indiewire

"Marvelous, equal parts tone poem and decentralized detective thriller" - Unseen Films
‘A real life It’s a Mad Mad Mad Mad World’ – Total Film